Launch AI for customer conversations without betting your reputation
You keep a human supervisor beside every AI agent, coaching it in real time. Start with your team approving each message, ease into spot-checks, then hand off fully once you've seen it earn your trust.
No credit card required · Connect to any website in minutes
The trust curve
Start wherever you're comfortable. Earn your way to hands-off.
You don't have to pick between humans-only and AI-only. You get a supervisor dial you turn at your own pace: tighten it when stakes are high, loosen it as your confidence grows. Most teams start on webchat, then extend the same oversight to SMS and RCS, and to voice when the time is right.
Click a stage on the curve to explore it
Watch the flow, step in only when it matters.
The AI sends on its own, but you get a 10-second window to intercept or edit anything before it goes out. Alerts pull you into the conversations that actually need you, so your team stops babysitting and starts focusing.
- You get an optional 10-second hold on every message
- You're alerted the moment sentiment drops or risk appears
- You take over any conversation with one click
The supervisor inbox
One cockpit to steer every AI conversation
You see every AI agent, customer, and risk signal in a single view, so you coach, approve, and step in without ever losing the thread.
Coach in real time
Drop a note on any live conversation and watch the AI adjust on the spot, across webchat, RCS, and SMS.
Never miss what matters
You get the conversations that need you pushed into a Needs Supervision queue before they ever go sideways.
Approve on your terms
Require your sign-off on every message, or give yourself a 10-second window to review and edit before it sends.
Take over instantly
Jump into any AI conversation with one click, reply as a human, then hand it back the moment things settle.
Catch frustration early
You see a live sentiment score on every thread, so an unhappy customer never slips past you unnoticed.
Stay ahead of risk
Data loss, refund disputes, and other risk signals are flagged and escalated to you automatically.
The learning flywheel
Every conversation you supervise pays you back
The oversight you put in isn't overhead. It's training data. You turn your team's judgment into a compounding advantage for your AI and your whole company.
Your coaching becomes training data
Every note, edit, and takeover your team makes turns into labeled feedback on what a great response looks like.
Your agents get sharper on their own
That feedback improves your AI automatically, so it learns from your real conversations, not someone else's generic data.
Your knowledge base stays current
Every conversation keeps your answers fresh and shows you exactly which articles and pages need attention.
Take your knowledge base anywhere
Plug the knowledge you build into any tool or product through an MCP server, so you can ask it what your customers actually need, from wherever you work.
> ask relay-knowledge
"Which pages confuse leads most?"
← Pricing page: 42 leads asked about
per-seat vs usage billing this week.
Suggested: clarify the pricing table.- · Spot recurring questions your website should answer better
- · Find support articles that are stale or missing
- · Feed live product knowledge into any downstream tool
See what your customers ask most
Auto-built from your real conversations, ranked so you always know what to answer next.
You shouldn't have to choose between trust and scale
Other platforms make you pick humans or AI. With Relay you get both: the reach of automation and the judgment of your team, on a dial you control.
Human only
Trusted, but doesn't scale
- Scales with volume
- Available 24/7
- Consistent answers
- Full human judgment
Relay
Trust that scales with you
- Scales with volume
- Available 24/7
- Consistent answers
- Human judgment on tap
AI only
Fast, but a leap of faith
- Scales with volume
- Available 24/7
- Consistent answers
- Human judgment on tap
Loved by sales and support teams
Teams that started skeptical, then handed off the keys
The same story, over and over: start with a human approving every message, earn trust, then let Relay run.
Honestly, the idea of turning a chatbot loose on our best clients made me sweat. We tried another vendor last year and it completely hallucinated a fake return policy, a total nightmare. Relay is totally different. The 10-second intercept window is a massive lifesaver. We catch anything that looks slightly off, coach the AI on the fly, and let it send. Now we're running at like 85% automated and I mostly just check the 'Needs Supervision' queue. Highly recommend if you have trust issues with AI like me.
I hate per-seat pricing with a burning passion, so Relay's pay-as-you-go setup was what initially got me in the door. What kept me here, though, is how fast the AI actually learns from us. Our old bot just hit dead ends and spammed 'let me connect you to an agent' all day. With Relay, my team just drops a quick coaching note, like telling it to reference our new holiday shipping rules, and it instantly gets it right the next time. We scaled our webchat volume by 3x during Black Friday without hiring anyone new.
We used to spend hours manually reading through chat transcripts just trying to figure out why people were bouncing. Relay basically does that for us. It literally built a ranked list of the confusing stuff on our pricing page based on what people were asking in live chats. Plus, being able to jump in and take over a thread the exact second a customer's sentiment score drops? Unreal. We started out requiring human sign-off for every single message, and now we trust it enough to be almost completely hands-off.
I was pretty hesitant to automate our SMS channel because text feels so personal. But being able to keep a human in the loop while the bot does the heavy lifting completely changed my mind. If the AI gets confused, it just parks the chat in our supervisor queue before the customer ever gets frustrated. The fact that every correction we make actually becomes training data for the bot is brilliant. It means my team isn't just babysitting, they're actually making the system smarter.
Pricing
Usage-based pricing that scales with you, not against you
No per-seat tax on your whole team and no rigid tiers. You prepay a single balance and draw from it as you use Relay, so your cost tracks real usage instead of a headcount guess.
Prepay a balance
Top up once with credit that covers everything: AI responses, channels, and seats. No per-product contracts to juggle.
Draw down as you go
Each conversation, message, and minute draws from that balance at a simple per-unit rate. You only pay for what you actually use.
Refill when you’re ready
Watch your balance in-product and top up whenever it suits you. No overage surprises, no lock-in, cancel anytime.
Webchat & SMS. Lower when you bring your own model.
Your first 5 supervisor seats are free.
Most teams launch on webchat alone. Add SMS when you need it; voice is available on request.
Carrier & compliance fees are passed straight through. Charges like 10DLC messaging registration are billed at cost with no markup, so you never pay a premium on regulatory line items.
See your exact plan in-product
Every account starts on the default pay-as-you-go plan. Log in to see your live rates, current balance, and usage in one place.
Log in to view your planTalk to sales about volume
Running at scale or need committed-use discounts, custom channels, or enterprise terms? We'll tailor rates to your volume.
Contact salesFAQ
Questions, answered
Everything you need to know about launching supervised AI with Relay.
What is Relay?
Relay is an AI customer conversation platform that lets you deploy AI chatbots while keeping human supervisors in the loop. It allows your team to coach the AI, step in when needed, and gradually increase automation as the bot earns your trust.
How much does Relay cost?
Every account includes 5 free supervisor seats. Additional seats cost $25 each. For conversations, we use a simple prepaid usage model that covers all your AI processing and any telecom charges like phone numbers, text messages, and voice calls.
How do I give the AI my company's existing knowledge?
You don't have to start from scratch. You can train your bot on day one by uploading your existing help center URLs, PDF documents, or past customer chat logs. It will use your real company knowledge from the very first message.
How does the AI improve over time?
Every interaction acts as training data. When a human supervisor edits a message, leaves a coaching note, or takes over a chat, the AI learns from your team's specific judgment and improves its future responses automatically.
How much control do human agents have over the AI?
You have complete control through a customizable trust curve. You can require human approval for every single message, set a 10-second delay to spot-check messages before they send, or let the bot run fully autonomously while you monitor alerts.
What happens if our human team is offline?
You have full control over offline routing. If no human supervisor is available to review or take over a chat, you can set up custom fallback behaviors so your customers still get a seamless experience after hours.
What tools and platforms does Relay integrate with?
Relay natively integrates with core platforms like Shopify, HubSpot, and Zendesk. It is also designed to easily drop into workflows and products built with Softr, Vercel, Replit, LangChain, Google ADK, Make, and more. If you have a custom stack, our team can build one-off integrations as needed.
What channels does Relay support?
Relay is built for webchat, but you can also extend the same supervision capabilities to SMS and RCS. Voice support is available when you are ready.
How does the Supervisor Inbox work?
The inbox is a single dashboard where your team can oversee all AI conversations. It features a Needs Supervision queue that automatically flags chats with dropping sentiment, refund disputes, or data loss risks so a human can step in instantly.
Can Relay help with our internal knowledge base?
Yes. Relay automatically spots recurring customer questions, identifies which support articles are stale or missing, and allows you to plug these insights into other tools via an MCP server.
How do I start?
You can get started for free with no credit card or sales call required. Setup takes just a few minutes by dropping a code snippet onto your site. New signups currently receive a $25 free credit to test the platform.
Build your first AI chatbot with a human in the loop
You create it, train it on real conversations, and connect it to your site, with a supervisor watching your back the whole way. Claim your $25 credit and go live today.
No credit card required. Cancel anytime.
Create your chatbot
You spin up an AI agent in minutes, with no setup call and no sales gate.
Test & train it
You chat with it, coach it, and watch it improve on your own data.
Connect any website
You drop in one snippet and go live with a human on the loop.